ISO in the news...
Mairangi Bay Village News: August 2021 issue.
MAKING THE MOST OF ISOLATION
Isolation during Covid was a trial and sometimes tough, but it gave many of us the chance to kick back and really consider our lives – where we are and perhaps where we want to be.
Yvette Peddie was one of those and quickly realised she needed to get back into her own fashion business, so she grabbed the opportunity – and the first three letters of that strange time – and started a new leisurewear label, ISO.
It wasn’t her first venture into the business. She followed her three years earning a Fashion Design Diploma in South Africa with many years of designing menswear, including for iconic fashion house, Christian Dior and eventually had her own ladies 'work - to wine' wear line, which she sold to come to Aotearoa/New Zealand.
After working for many years in ladies fashion in Auckland, she was – like so many others - derailed by COVID-19, and it was during this time that she realised that what was lacking was smart loungewear. Just because we were all lolling about in lockdown didn’t mean we couldn’t still be fashionable, not least to front up to those increasingly necessary Zoom meetings.
So now there’s ISO the label, made in Aotearoa to keep the dollars at home and create more jobs; made of natural fabrics wherever possible to protect our environment; despatched in biodegradable bags, and leftover fabrics donated to kindergartens for the art corner.
With daughter Tash domiciled in Melbourne and helping choose fabrics, assisting with styling and social media,
ISO has an international edge and homegrown appeal.
Find it online: www.isothelabel.co.nz